Fukitol
Our Story

The Fukitol™ Story

We had a problem.

We cared too much.

A creative director sitting alone in a dark office late at night

About everything. Emails at midnight. Group chats with 41 unread messages. Meetings about meetings. Opinions from people whose opinions we didn't need.

Then one day somebody said the only sensible thing left to say — and everybody laughed. That's the whole idea. Sometimes the healthiest response to the absurdity is to laugh at it and move on.

So we made a gift out of it. Something you hand to a friend, a coworker, a parent or yourself, with a completely straight face.

Take absolutely nothing as directed.

A group of friends laughing around a fire

Fukitol.

The Gift of Letting Go.